League of Legends

BRIEF

Get League of Legends players
Who aren’t familiar with Microsoft Rewards
To install the Rewards Chrome extension
By offering free Riot Points gift cards

KEY INSIGHT

League of Legends players are passionate about their game. By using borrowed interest, we translated game passion into installation of the Microsoft Rewards Chrome extension.

RESULTS

+160M software installs • 105M views • 2X CTR average video ad • 1/2 CPM of other video ads • 98% avg completion time • Markets: US, Spain, Germany, France, Italy, Japan, S Korea, Mexico, UK, Australia, Canada, Brazil

ROLE

Creative Director • Writer