Microsoft Start App

BRIEF

Get bargain shoppers and deal aficionados
Who are always looking to save a buck
To scan receipts with the Microsoft Start app
By showing them how to earn cash back on everyday purchases from top brands

KEY INSIGHT

Cash-strapped households will happily download an app to earn up to $1,000 cash back per year on daily purchases

RESULTS

+1.5M app installs • 150K receipt scans

ROLE

Creative Director • Writer