Roblox Plasma Wings

BRIEF

Get Roblox players
Who aren’t familiar with Microsoft Rewards
To sign up for Microsoft Rewards
By offering an exclusive Roblox accessory

PROCESS

Leaning on the creative energy of our design studio, I commissioned a contest for the most creative gameplay accessory. We pitched the top candidates to a panel of Roblox influencers, and elevated three concepts to color. The Plasma Wings scored highest in gamer testing, and were submitted to Roblox.

KEY INSIGHT

Our in-house storytelling team was light on Roblox players, so opening the aperture to include the entire design studio set us up for success from the start.

RESULTS

Roblox’s most popular collab-accessory to date. They renewed our contract to extend exclusivity for an additional five years.

ROLE

Creative Lead & Producer