Digital Ad Campaign
Microsoft Clarity
BRIEF
Get SMB owners
Who are uncomfortable with web analytics
To try Microsoft Clarity
By showing them it’s free, simple to use, and backed by Microsoft
KEY INSIGHT
Web analytics can be confusing and time-consuming, especially for novices. But its function is simple. And necessary. By reducing the barrier to entry to a single line of code and showing customers how it works on a conceptual level, we can encourage first-time trial.
RESULT
Exceeded SMB signup goals by 225%
ROLE
Creative Director & Producer • Writer