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Clarity Made Fun

Easy Insights with Microsoft Clarity


BRIEF

Get SMB owners
Who are uncomfortable with web analytics
To try Microsoft Clarity
By showing them it’s free, simple to use, and backed by Microsoft

KEY INSIGHT

Web analytics can be confusing and time-consuming, especially for novices. But its function is simple. And necessary. By reducing the barrier to entry to a single line of code and showing customers how it works on a conceptual level, we can encourage first-time trial.

RESULT

Exceeded SMB signup goals by 225%

ROLE

Creative Director & Producer • Writer